BRIO Social Media Graphics
Brio Financial Group’s team writes the content for each month, an article or interview that sets the theme, and plans when everything posts. I take that content and design the social graphics that bring it to the feed.
Here are two back-to-back months with two very different moods: a playful Halloween campaign about facing financial fears, and a calm, supportive set about money after a breakup.
The brief
Their words, my visuals
Brio provided the article, the captions, and the posting calendar. My role was the design: turning each piece of content into graphics that pull out one clear idea and point people back to the full article.
Every month needed its own look that fit the topic, while still feeling like Brio: trustworthy, clear, and approachable.
October
Theme: Money Doesn’t Need to Be Scary
The content
October’s article was about facing financial fears without judgment, with the message that whatever you’ve been avoiding is more fixable than you think. It ran on Brio’s website and in the SF Bay Times.
What I designed
10 graphics: seven single posts and a three-slide carousel on money and relationships, covering topics like spenders vs. savers and hidden spending.
Design direction
The timing lined up with Halloween, so I used the season to make a topic people usually avoid feel approachable, and even a little fun. Each graphic pairs a Halloween character with a money idea: witches stirring a cauldron for couples and money, ghosts for the money stories that haunt us, a mummy for dreams wrapped up in “someday,” a jester juggling to keep the show going, and a porch light that says come as you are.
Spooky display fonts set the mood in the headlines, while a clean sans serif keeps the message easy to read. Orange joins Brio’s navy and greens as the seasonal accent, and a subtle spiderweb texture runs through every background so the set feels connected on the profile.
September
Theme: Financial First Aid for Fresh Breakups
The content
September’s content covered the money side of a breakup, separation, or divorce: when to separate your cash flow, why a neutral third party helps, and how intertwined your finances really are.
What I designed
9 graphics: five single posts and a four-slide carousel, “How enmeshed are you, really?”, that walks through the different ways couples handle money.
Design direction
A breakup is a sensitive moment, so the design stayed calm and reassuring instead of flashy. The posts are type-led, with bold questions as headlines followed by a clear, simple answer. Soft photography with a Brio color overlay adds a human touch without feeling heavy.
In the carousel, slides alternate between green and navy with a “Swipe left” cue, so it’s easy to follow from one couple type to the next.
Consistency
Different moods, same brand
Even with completely different tones, both months are built on the same foundation: Brio’s navy and greens, consistent logo placement, and a “Read more” line on every post that leads back to the article.
The topic decides the mood. The brand system keeps it recognizable.
What I learned
Match the tone to the topic
Designing these two months back to back showed me how much a design’s tone has to follow its subject. A breakup calls for clarity and calm, while a seasonal campaign can lean into fun. Knowing when to hold back and when to play is what makes the message land.
BRIO Social Media Graphics
Brio Financial Group’s team writes the content for each month, an article or interview that sets the theme, and plans when everything posts. I take that content and design the social graphics that bring it to the feed.
Here are two back-to-back months with two very different moods: a playful Halloween campaign about facing financial fears, and a calm, supportive set about money after a breakup.
The brief
Their words, my visuals
Brio provided the article, the captions, and the posting calendar. My role was the design: turning each piece of content into graphics that pull out one clear idea and point people back to the full article.
Every month needed its own look that fit the topic, while still feeling like Brio: trustworthy, clear, and approachable.
October
Theme: Money Doesn’t Need to Be Scary
The content
October’s article was about facing financial fears without judgment, with the message that whatever you’ve been avoiding is more fixable than you think. It ran on Brio’s website and in the SF Bay Times.
What I designed
10 graphics: seven single posts and a three-slide carousel on money and relationships, covering topics like spenders vs. savers and hidden spending.
Design direction
The timing lined up with Halloween, so I used the season to make a topic people usually avoid feel approachable, and even a little fun. Each graphic pairs a Halloween character with a money idea: witches stirring a cauldron for couples and money, ghosts for the money stories that haunt us, a mummy for dreams wrapped up in “someday,” a jester juggling to keep the show going, and a porch light that says come as you are.
Spooky display fonts set the mood in the headlines, while a clean sans serif keeps the message easy to read. Orange joins Brio’s navy and greens as the seasonal accent, and a subtle spiderweb texture runs through every background so the set feels connected on the profile.
September
Theme: Financial First Aid for Fresh Breakups
The content
September’s content covered the money side of a breakup, separation, or divorce: when to separate your cash flow, why a neutral third party helps, and how intertwined your finances really are.
What I designed
9 graphics: five single posts and a four-slide carousel, “How enmeshed are you, really?”, that walks through the different ways couples handle money.
Design direction
A breakup is a sensitive moment, so the design stayed calm and reassuring instead of flashy. The posts are type-led, with bold questions as headlines followed by a clear, simple answer. Soft photography with a Brio color overlay adds a human touch without feeling heavy.
In the carousel, slides alternate between green and navy with a “Swipe left” cue, so it’s easy to follow from one couple type to the next.
Consistency
Different moods, same brand
Even with completely different tones, both months are built on the same foundation: Brio’s navy and greens, consistent logo placement, and a “Read more” line on every post that leads back to the article.
The topic decides the mood. The brand system keeps it recognizable.
What I learned
Match the tone to the topic
Designing these two months back to back showed me how much a design’s tone has to follow its subject. A breakup calls for clarity and calm, while a seasonal campaign can lean into fun. Knowing when to hold back and when to play is what makes the message land.