A theater poster has a lot to do at once. It needs to signal whether the show is a comedy, a drama, or a musical, stand out on a feed or a wall, and make someone want a ticket before they know anything else about the production.

Each show also needs its own identity while still feeling like part of the same season and company.

I work directly with the director on each production so the poster matches their vision for the show, not just what looks good on its own.

Directors often describe a show through feeling or theme rather than visuals, so a lot of the early work is interpretation. Each poster is built from scratch around that show’s tone and story instead of reusing a template across the season.

Part of the marketing team

I attend weekly marketing meetings to stay aligned with the season’s publicity timeline and priorities, so the posters are designed alongside the rest of the campaign instead of in isolation.

Designing around licensing

Shows licensed through MTI come with required text, credit lines, and sizing that have to appear exactly as specified. Those fixed elements shape the layout from the start, so the design is built around them rather than added at the end.

One image, many formats

Each poster gets adapted into posts for Instagram, Facebook, and TikTok, plus other publicity materials. Every format has different dimensions and expectations, so the image is re-cropped and re-composed without losing what made it work.

Social and photography

I help run the company’s social accounts, keeping day-to-day content consistent with the poster art. I also contribute production photography, which feeds back into social posts and future promotion.

Tools

Photoshop, Illustrator, and InDesign.

Each production gets its own visual identity that carries through print, social media, and show promotion. Working closely with the director and the marketing team keeps every poster tied to both the show’s creative vision and the season’s larger campaign.

A poster can look beautiful and still not sell a show. Making the title and dates instantly readable matters as much as the artwork, so composition and type hierarchy have to work for the audience, not just the design.

Coming from a theater background helps too. I know what a director is reaching for, which makes it easier to turn a feeling into an image.

A theater poster has a lot to do at once. It needs to signal whether the show is a comedy, a drama, or a musical, stand out on a feed or a wall, and make someone want a ticket before they know anything else about the production.

Each show also needs its own identity while still feeling like part of the same season and company.

I work directly with the director on each production so the poster matches their vision for the show, not just what looks good on its own.

Directors often describe a show through feeling or theme rather than visuals, so a lot of the early work is interpretation. Each poster is built from scratch around that show’s tone and story instead of reusing a template across the season.

Part of the marketing team

I attend weekly marketing meetings to stay aligned with the season’s publicity timeline and priorities, so the posters are designed alongside the rest of the campaign instead of in isolation.

Designing around licensing

Shows licensed through MTI come with required text, credit lines, and sizing that have to appear exactly as specified. Those fixed elements shape the layout from the start, so the design is built around them rather than added at the end.

One image, many formats

Each poster gets adapted into posts for Instagram, Facebook, and TikTok, plus other publicity materials. Every format has different dimensions and expectations, so the image is re-cropped and re-composed without losing what made it work.

Social and photography

I help run the company’s social accounts, keeping day-to-day content consistent with the poster art. I also contribute production photography, which feeds back into social posts and future promotion.

Tools

Photoshop, Illustrator, and InDesign.

Each production gets its own visual identity that carries through print, social media, and show promotion. Working closely with the director and the marketing team keeps every poster tied to both the show’s creative vision and the season’s larger campaign.

A poster can look beautiful and still not sell a show. Making the title and dates instantly readable matters as much as the artwork, so composition and type hierarchy have to work for the audience, not just the design.

Coming from a theater background helps too. I know what a director is reaching for, which makes it easier to turn a feeling into an image.