Divas On The Mic Social Posts
Divas on the Mic is a production company I run that produces cabarets at 54 Below in New York City. As the producer, I also handle the visual side: designing each show’s logo, building its promo graphics, and running our social media.
Every show is built around a theme, so every show gets its own look, designed to get people excited and in their seats.
The work
Show logos and social promo
My role
Producer by title, designer by default
Beyond producing, I create the full visual identity for each show. That includes designing every logo myself, building the promo graphics, and running the social accounts from announcement to show night.
The problem
A one-night show with a fixed date
Each cabaret happens on one specific night, so there’s no room for a deadline to slip. The promo has to build excitement quickly, give people a reason to care, and make buying a ticket feel easy.
With a new theme every show, the branding also has to feel fresh each time while still reading clearly as a 54 Below event.
Show branding
Every theme gets its own look
54 Sings: Teen TV Anthems
A celebration of songs from teen TV, so I leaned all the way into nostalgia. The logo sits on a hot pink retro TV with wired earbuds and a sparkly mic, paired with pixel and Y2K-style type on a dreamy pink and lavender gradient.
54 Sings Glee Duets
For a night of duets from Glee, the look shifted to a bright, high-school-show-choir feel: stage spotlights on a sky blue background, bold red and yellow type, and a hand-drawn “L” sign worked right into the logo as a nod to the show.
Outcome
Shows people wanted to be part of
The branding and social promotion helped drive turnout for our shows at 54 Below, giving each cabaret a clear identity people could recognize and get excited about.
What I learned
Design is part of the show
Being both the producer and the designer means I know exactly what each show is meant to feel like, and I get to set that feeling before anyone walks in the door. The promo is the audience’s first taste of the night, so I treat it as part of the performance.
Divas On The Mic Social Posts
Divas on the Mic is a production company I run that produces cabarets at 54 Below in New York City. As the producer, I also handle the visual side: designing each show’s logo, building its promo graphics, and running our social media.
Every show is built around a theme, so every show gets its own look, designed to get people excited and in their seats.
The work
Show logos and social promo
My role
Producer by title, designer by default
Beyond producing, I create the full visual identity for each show. That includes designing every logo myself, building the promo graphics, and running the social accounts from announcement to show night.
The problem
A one-night show with a fixed date
Each cabaret happens on one specific night, so there’s no room for a deadline to slip. The promo has to build excitement quickly, give people a reason to care, and make buying a ticket feel easy.
With a new theme every show, the branding also has to feel fresh each time while still reading clearly as a 54 Below event.
Show branding
Every theme gets its own look
54 Sings: Teen TV Anthems
A celebration of songs from teen TV, so I leaned all the way into nostalgia. The logo sits on a hot pink retro TV with wired earbuds and a sparkly mic, paired with pixel and Y2K-style type on a dreamy pink and lavender gradient.
54 Sings Glee Duets
For a night of duets from Glee, the look shifted to a bright, high-school-show-choir feel: stage spotlights on a sky blue background, bold red and yellow type, and a hand-drawn “L” sign worked right into the logo as a nod to the show.
Outcome
Shows people wanted to be part of
The branding and social promotion helped drive turnout for our shows at 54 Below, giving each cabaret a clear identity people could recognize and get excited about.
What I learned
Design is part of the show
Being both the producer and the designer means I know exactly what each show is meant to feel like, and I get to set that feeling before anyone walks in the door. The promo is the audience’s first taste of the night, so I treat it as part of the performance.
Social content
Getting people to know the cast
Meet the cast
Each performer gets their own post. For Teen TV Anthems, I designed these as a music player, with the performer’s headshot as the album art and their song as the track, so every post felt like part of the show’s world.
Cast interviews
I ask the cast fun, theme-related questions and turn their answers into posts. For Teen TV Anthems, “Which High School Musical is your favorite?” became a group text, with each answer in its own message bubble.
A consistent template
Every post follows the same structure: the 54 Below logo and show date in one corner, the show logo in the other, and a bold banner with the discount code along the bottom. The look changes with each show, but the key info is always in the same place.